نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد ترویج و آموزش کشاورزی
2 دانشیار ترویج و آموزش کشاورزی دانشکده کشاورزی دانشگاه رازی کرمانشاه
3 استادیار ترویج و آموزش کشاورزی دانشکده کشاورزی دانشگاه رازی کرمانشاه
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The main purpose of this study, was to determine most important strategies to improve implementation of promotional plan, named "Finding Transfer Facilitation" (FTF), and based on viewpoint of farmers in Kermanshah province. The statistical population consisted of farmers whose are looking for project manager in K. P. (72 members); the statistical population is studied by census method. The results of study showed among recommended strategies to improve implementation of promotional plan (FTF), guaranteed purchase of products covered by the plan of farmers (mean 4.15), to determine of product price based on quality (mean 4.04) and adaptation of content of program with time of implementation (mean 4.04) in order of have most important and to expand on agricultural farms and active cooperative companies in the plan (mean 3.15) and special projects to cover activities of rural and nomadic women (mean 3.22) have minimum important. The results of factor analysis showed that the most important strategies to improve implementation of FTF were economic (16.21%) and management (15.34%).
کلیدواژهها [English]