تحقیقات اقتصاد و توسعه کشاورزی ایران

تحقیقات اقتصاد و توسعه کشاورزی ایران

بررسی رفتار عاملان بازار میوه در واکنش به تغییرات قیمت سطوح مختلف زنجیره عرضه در شهر تهران

نوع مقاله : مقاله پژوهشی

نویسندگان
محمد رضا نظری 1
سید مهدی میر 2
میلاد امینی زاده 3
1 استادیار اقتصاد کشاورزی، عضو هیات علمی پژوهشکده علوم محیطی، دانشگاه شهید بهشتی، تهران، ایران
2 دانشجوی دکتری اقتصاد کشاورزی، دانشکده اقتصاد و توسعه کشاورزی، دانشگاه تهران، کرج، ایران
3 دانشجوی دکتری اقتصاد کشاورزی، دانشکده کشاورزی، دانشگاه فردوسی مشهد، مشهد، ایران
10.22059/ijaedr.2021.289649.668818
چکیده
بررسی رفتار عاملان بازار در تعیین قیمت­های بالاتر از سطح رقابتی، قدرت چانه­زنی در کسب سودهای اقتصادی بیشتر را مشخص کرده و منجر به قدرت بازاری آنان می‌شود. این موضوع، بویژه از جنبه­ی برابری در سیاست‌های قیمت­گذاری محصولات کشاورزی برای سیاست­گذاران حائز اهمیت است. مصرف میوه نقش مهمی در تنوع رژیم غذایی و پیشگیری از بیماری‌های مزمن دارد. با وجود سهم به سزای این محصولات در تولیدات باغی از یک سو و همچنین نقش بی‎‌بدیل آن‌ها در تامین امنیت غذایی خانوار ضرورت دارد، قدرت بازاری بازیگران زنجیره عرضه تحلیل شود. بنابراین، هدف مطالعه حاضر بررسی رفتار عاملان بازار میوه در هریک از حلقه­های زنجیره عرضه با استفاده از داده‌های هفتگی در دوره زمانی 95-1390، در شهر تهران است. یافته‌های پژوهش نشان داد، که قدرت بازاری عمده­فروش در تمامی محصولات به جز سیب و هندوانه از خرده­فروش بیشتر است و عمده­فروش در کل زنجیره بازاریابی بر سایر سطوح تسلط دارد. نتایج همچنین حاکی از رفتار رقابتی در بازار تمامی میوه­ها به جز پرتقال بود و نهایتا واکنش متفاوت عاملان بازار به تغییرات نسبی قیمت­ها در سطوح مختلف زنجیره عرضه مشاهده شد. بنابراین توصیه می­شود، برنامه­ریزان در تدوین سیاست‌های بازار به تعدیل رفتار عاملان بازار در برابر تغییرات نسبی قیمت­ها در سطوح مختلف زنجیره عرضه اهتمام ورزند.
کلیدواژه‌ها
عاملان بازار
قدرت بازاری
زنجیره عرضه
میوه

عنوان مقاله English

Investigating the Behavior of Fruit Market Operators in Response to Price Changes at Different Levels of Supply Chain in Tehran

نویسندگان English

Mohammad Reza Nazari 1
Seyed mehdi Mir 2
Milad Aminizade 3
1 Assistance professor of agricultural economics, environmental research institute, Shahid beheshti University, Tehran, Iran
2 Ph.D student of agricultural economics, Faculty of economics and agriculture development, University of Tehran, Karadj, Iran.
3 Ph.D student of agricultural economics, Faculty of agriculture, Ferdowsi University of Mashhad, Mashhad, Iran
چکیده English

Investigating the behavior of market players in pricing higher than the competitive level determines the bargaining power of the higher economic profits and leads to their market power. This is especially important for policymakers in terms of equity pricing in agricultural pricing policies. Fruit consumption plays an important role in diet variability and prevention of chronic diseases. Given the significant share of these products in horticultural production on the one hand and their unique role in providing household food security on the other, it is necessary to analyze the market power of supply chain actors. Therefore, the purpose of this study was to investigate the behavior of fruit market players in each of the supply chains using weekly data during the period 2012-2017 in Tehran. The findings showed that the wholesale market power of all products except apple and watermelon was higher than the retailer and dominated the other levels throughout the entire marketing chain. The results also showed competitive behavior in the market for all fruits except oranges, and finally, market players reacted differently to relative price changes at different levels of the supply chain. Therefore, it is recommended that planners try to modify the behavior of market players against relative price changes at different levels of the supply chain.

کلیدواژه‌ها English

Market Operators
Market Power
Supply Chain
Fruit
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تحقیقات اقتصاد و توسعه کشاورزی ایران
دوره 53، شماره 4
زمستان 1401
صفحه 903-918