بررسی نیازهای آموزشی انجیرکاران شهرستان پلدختر پیرامون بازاریابی و فرآوری انجیر

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجو

2 هیأت علمی

چکیده

این تحقیق با هدف شناسایی و اولویت‌بندی نیازهای آموزشی انجیرکاران شهرستان پلدختر در زمینه بازاریابی و فرآوری انجیر انجام گرفت. جامعه‌آماری تحقیق شامل تمام انجیرکاران شهرستان بود (2000N=) که با استفاده از جدول کرجسی و مورگان و به روش نمونه‌گیری تصادفی طبقه‌ای با انتساب متناسب 322 انجیرکار به عنوان نمونه از هشت روستای انجیرخیز این شهرستان انتخاب شدند. ابزار جمع‌آوری اطلاعات پرسشنامه‌ای محقق ساخته بود که روایی آن توسط پانلی از اساتید ترویج و آموزش کشاورزی و پایایی آن با انجام آزمون مقدماتی و به‌وسیله محاسبه آلفای کرونباخ برای بخش‌های فرآوری (87/0) و بازاریابی (94/0) تأیید گردید. در نهایت، از 322 پرسشنامه توزیع شده، 274 پرسشنامه کامل و مناسب جهت انجام تجزیه و تحلیل تشخیص داده شد. نتایج نشان داد که بین میانگین نیاز آموزشی انجیرکاران با جنسیت، سطح تحصیلات، شغل، نوع بهره‌برداری و شرکت در دوره‌های آموزشی تفاوت معنی‌داری وجود دارد. همچنین، بین سابقه کار، درآمد و میزان ارتباط با منابع اطلاعاتی و میزان نیاز آموزشی آنها رابطه منفی و معنی‌داری وجود دارد. در نهایت، روش‌های آموزشی بحث‌های غیررسمی، پرسش و پاسخ و حل مسأله برای آموزش در زمینه بازاریابی و روش آموزشی نمایش طریقه‌ای برای آموزش در زمینه فرآوری پیشنهاد شد.

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