بررسی مؤلفه های بسته‌بندی محصولات کشاورزی بر قصد خرید مصرف‌کننده

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Yaghubi ,Nayeresadat;Kordnaeij ,Asadollah & Aghaei,Mohammad. (2020).The Impact of Quality, Creativity and Attractiveness of Packaging on the Customer’s Purchase Intention to Buy by Considering the Mediating Role of Customer’s Effect and Cognition (Case Study: Chocolate Industry). Packaging, 11(42),54-67