The main purpose of this research was to analyze the factors affecting on rural people’s participation in the projects of natural resources conservation. The research method of the study was analytical- explanatory research. The statistical population of the study consisted of all the heads of households in rural district of Azadlo in Moghan township (N= 750). According to Krejcie and Morgan table, 260 of them were selected by simple random sampling for doing the study (n= 260). A questionnaire was used to collect the data. A panel of experts in the University of Tehran established the validity of the questionnaire. A pilot study was conducted to confirm reliability of the instrument. Cronbach alpha's coefficient for the scale of factors affecting on rural people’s participation in the projects of natural resources conservation was equal to 0.97. Collected data were analyzed. The finding of factor analysis of factors affecting on rural people’s participation in the projects of natural resources conservation revealed that four factors named as awareness- informing, social- psychological, cultural- legal and governmental- motivational explained 69.843% of total variances of participation in the projects of natural resources conservation.