Importance-performance matrix analysis of the agricultural knowledge-based companies of Iran

Document Type : Research Paper

Authors

1 PHD student, Department of Agricultural Extension &Education, Faculty of Economics &Agricultural Development, University of Tehran, Tehran, Iran

2 Assistant Professor, Department of Agricultural Extension &Education, Faculty of Economics & Agricultural Development, University of Tehran, Tehran, Iran

3 Professor, Department of Agricultural Extension & Education, Faculty of Economics & Agricultural Development, University of Tehran, Tehran, Iran

10.22059/ijaedr.2023.361344.669232

Abstract

Knowledge-based companies are one of the most important strategies for the countries’ growth and development, and they can be considered as the source of employment and entrepreneurship facilitator in the knowledge-based economy. Fortunately, in recent years, the focus on the creation and development of these companies has been increased in various economic sectors, and effective measures have been taken in this regard. However, despite the importance of the agricultural sector in the growth and development of the country, not only the number of agricultural knowledge-based companies is not acceptable and there is a big gap with other economic sectors, but also not many studies have been done in this regard (Jamshidnezhad et al., 2022). This shows the necessity of paying special attention to the knowledge-based companies of this sector and analyzing their situation so that the quantitative and qualitative development of agricultural knowledge-based companies can be provided. Since, based on the literature review and experts’ opinion, three categories of individual, organizational and environmental factors are known to be effective on the performance of knowledge-based companies, in the present study, the importance-performance matrix of the aforementioned factors on the agricultural knowledge-based companies of Iran was analyzed. The statistical population of the research included all knowledge-based companies active in the field of agriculture, 124 of them were selected as a sample using Daniell 's method and finite population correction (FPC) method, and information was collected in an accessible manner. Based on the results, among the individual factors: the ability to set goals and having a vision, decisions making ability, analyzing ability and pragmatism spirit of knowledge-based companies’experts, and among organizational factors: faculty members Cooperation and participation, knowledge-based companies’ initial capital and liquidity and the industry and university close relationship indicators, despite their high importance, are located in a critical area and therefore should be given special attention.

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