Document Type : Research Paper
Authors
1
Agricultural Research, Education and Extension Organization (AREEO),Tehran, Iran
2
Imam Higher Education Center, Agricultural Research, Education, Extension and Research Organization, Karaj, Iran (jameghbali@ut.ac.ir)
3
Head of Group
4
Assistant Professor, Institute of Agricultural Education and Extension, Agricultural Research, Education and Extension Organization (AREEO), Tehran, Iran
5
Institute of Agricultural Education and Extension, Agricultural Research, Education and Extension Organization (AREEO) Tehran, Iran
10.22059/ijaedr.2023.359850.669224
Abstract
Drought-tolerant fodders extension, including sorghum, is of great importance to the Iranian Ministry of Agriculture. Regarding, the limited adoption of fodder sorghum in Iran, this research was conducted to develop strategies for improving fodder sorghum consumption in Tehran province. The statistical population of the qualitative phase was the key informants of sorghum, 18 of whom were selected for in-depth interviews using the purposeful snowball sampling method. Grounded theory was applied to extract strengths, weaknesses, opportunities and threats. Two questionnaires were prepared to measure the importance and intensity of external and internal factors, by 10 and 6 experts, respectively. Analyzing the external and internal environment, 21 strategies including eight (SO) strategies, four (WO) strategies, six (ST) strategies and three (WT) strategies were extracted. Analysis of the strategic space showed (ST) strategies for the adoption of sorghum among dairy farmers in Tehran province had a higher priority. These strategies were "increasing the information of experts and farmers about the possibility of using sorghum Speedfeed variety in specific cattle or as a percentage of the ration in industrial cattle"; "increasing the information of experts and farmers about sorghum agronomic strengths"; "using sorghum in the ratio of cattle breeds with lower milk yield special milk quality such as Jersey or Simmental or native cattle"; "promoting agronomic strengths of sorghum, especially among farmers owning agricultural land"; "promoting agronomic strengths of sorghum by establishing model sites in dairy farms owning arable land" and "explaining the importance and strengths of sorghum for officials and decision-makers".
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