Analysis of rural businesses owners’ satisfaction with regard to business development services, Case of Malekan County

Document Type : Research Paper

Authors

1 MS.c. Student , Faculty of Agricultural Economics and Development, University of Tehran, Karaj, Iran

2 Assistant Professor, Faculty of Agricultural Economics and Development, University of Tehran

3 Professor, Faculty of Agricultural Economics and Development, University of Tehran

Abstract

Satisfaction of rural business owners is an important factor in sustainability and development as well as economic prosperity and development of rural businesses. This study aimed to analyze the satisfaction of rural business owners regarding the services offered to them in Malekan County, East Azerbaijan Province. The statistical population consisted of 120 rural business owners of Malekan County. This study was an applied research and was done with quantitative and exploratory approach. A questionnaire was used to collect data that its validity and reliability were confirmed by experts’ panel and Cronbach's alpha coefficient, respectively. To analyze data SPSS v. 24 and exploratory factor analysis technique were applied. This technique summarized the variables of satisfaction of rural businesses in six factors including: insurance and facilitate from government and non-governmental Institutions (20.41%), decrease in production cost (11.62%), supporting the local community and profitability (11.08%), sustainability and research and development (10.49%), road and transportation (9.09%), investment and Production equipment (8.68%). The identified factors explained 71.57 % of the variance of satisfaction of rural business owners from services offered to them in Malekan County.

Keywords

References

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Iranian Journal of Agricultural Economics and Development Research
Volume 48, Issue 2
July 2017
Pages 323-332

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