Logic Analysis of the Dimensions of Innovation and Attitude Effects on the Environmental Behavior of Ardabil Province Rural in Relation to Conservation Technology

Document Type : Research Paper

Abstract

Destruction Dimensions of environment has reached so much that modern human without change in their thinking and behavior cannot be able to find a solution for the environmental problems. Rural behavior in dealing with the resource base has an important role in protecting the environment. The main purpose of this study is logic analysis of the Dimensions of Innovation and Attitude Effects on the Environmental Behavior of Ardabil Province Rural in Relation to Conservation Technology, in 2012. The statistical population of this study consisted of 109679 households in Ardabil province. Appling Cochran formula, a sample consisted of 250 households were surveyed. The main instrument of this descriptive research was questionnaire. Face validity of questionnaire was approved by faculty members of University of Tehran agricultural extension and education department, and reliability of which was approved by Cronbach's Alpha coefficient and composite reliability. Data were analyzed by SPSS win18 software. Results of the logic analysis showed that most of rural were lower-middle-environmental behavior. Among the dimensions of innovation including: "compatibility, observability, trialability, relative advantage and complexity" and environmental attitudes, compatibility, observability, complexity and environmental attitudes had effects on behavior rural environmental, respectively.

Keywords

References

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Iranian Journal of Agricultural Economics and Development Research
Volume 48, Issue 1
June 2017
Pages 79-92

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