An investigation of effective factors on information seeking behavior of Jahad-e- Keshavarzi and agricultural engineering and technical consulting services’ experts in Meshginshahr township

Document Type : Research Paper

Authors

1 PhD. Student, Agricultural Extension of Tarbiat Modares University, Iran

2 Faculty Member of Science, Payam Noor University, Iran

3 Member of Science, University of Bu-Ali Sina, University of Hamedan, Iran

4 MSc. Student, Payam Noor University, Iran

Abstract

Information in agriculture and rural development is the most important element for Improving efficiency and effectiveness of other production and development resources. Jahad-e-Keshavarzi’ experts and Agricultural Engineering and Technical Consulting Services’ Experts are one of the important elements in informing farmers and improving agricultural productivity. So they should have sufficient updated information on agricultural activities. The purpose of this study is to investigation of effective factors on Information Seeking Behavior of Jahad-e-Keshavarzi and Agricultural Engineering and Technical Consulting Services’ Experts in Meshginshahr Township. A descriptive- correlation survey approach is applied in this study. Sample for this study was selected based on random sampling and Cochran formula of the population of research (n=100).  The results showed that the main motivation of participants for seeking information was their interest to job promotion. The top three mostly used information sources by experts were "Persian books", "scientific technical reports", and "Internet Websites". Regarding communication channels: In-service training courses, office library and "TV" were three top communication channels. "Lack of time flexibility for doing job tasks" was the main barrier to seeking information. Also, there were significant positive relationships between motivations for seeking career information, the extent of use of channels and sources, job satisfaction of experts and “their information behavior”.

Keywords

References

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Iranian Journal of Agricultural Economics and Development Research
Volume 46, Issue 3 - Serial Number 3
October 2015
Pages 559-568

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