Document Type : Research Paper
Authors
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1. Department of Agricultural Economics, Faculty of Agriculture, University of Tehran, Karaj, Iran
2
Department of Agricultural Economics, Faculty of Agriculture, University of Tehran, Karaj, Iran
3
Professor, Department of Agricultural Economics, Faculties of Agriculture and Natural Resources, University of Tehran, Faculty of Agriculture
10.22059/ijaedr.2025.390248.669358
Abstract
Economic development in developing countries is heavily reliant on the growth of the agricultural sector, as a significant portion of the population in these countries depends on agriculture. Rural households are recognized as small-scale farmers, and agricultural production systems are often less market-oriented. Encouraging and supporting smallholder farmers for market-oriented production is essential for the development of agricultural value chains and ensuring adequate food supply. Therefore, the primary objective of this study is to examine the influential components affecting the selection of marketing channels for citrus fruits in Gilan Province. To this end, a Multivariate Probit (MVP) method has been employed. Additionally, data regarding the selection of various marketing channels by farmers were collected through questionnaires using a convenience sampling method in Gilan Province for the year (2023). The findings related to the marginal effects of variables in the multivariate probit model reveal that the most significant components in the selection of marketing channels include age, experience, quantity of produce, area under cultivation, selling price, transportation costs, awareness of market prices, distance to market, access to transportation, buyer recognition, poor road and storage conditions, access to credit, time spent acquiring market price information, and time spent stabilizing prices and locations It is recommended that the government and relevant institutions take actions to enhance access to market information, improve transportation infrastructure, facilitate access to credit, and support the formation of cooperatives in order to increase the bargaining power of citrus growers.
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