Iranian Journal of Agricultural Economics and Development Research

Iranian Journal of Agricultural Economics and Development Research

The Relationship between Cultural Values and Entrepreneurial Intentions of Agriculture Students: A Cross Cultural Analysis

Document Type : Research Paper

Authors
Saeid Karimi 1
Ahmad Salman Makreet 2
1 Associate Professor, Department of Agricultural Extension and Education, Faculty of Agriculture, Bu-Ali Sina University, Hamedan, Iran
2 Teaching Assistant, Department of Agricultural Economics and Extension, Faculty of Agriculture, Samangan Higher Education Institute, Samangan, Afghanistan
10.22059/ijaedr.2020.302675.668910
Abstract
The purpose of this study was to examine the mechanisms through which cultural values are associated with entrepreneurial motivations and intentions in in two Persian-speaking countries, namely, Iran and Afghanistan. To do so, two cultural values, namely independent and interdependent self-construal, were integrated within the Theory of Planned Behavior. Data were collected by a questionnaire from a sample of 452 agricultural students who were selected from the two public universities in the two countries. The results of structural equation modeling showed that the independent and interdependent self-construal were indirectly related to entrepreneurial intentions via attitude towards entrepreneurship and perceived behavioral control. The results showed that there was not a significant difference between the two countries according to the relationship between the cultural values and the motivational variables of the theory of planned behavior (i.e., attitudes toward entrepreneurship, subjective norms, and perceived behavioral control) and the relationship between the motivational variables and entrepreneurial intentions. The finding and implications of this research can let both policy makers and educators for developing effective strategies and promoting entrepreneurship among agriculture students.
Keywords
Cultural Values
Entrepreneurial Intentions
Theory of Planned Behavior
Iran
Afghanistan
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Iranian Journal of Agricultural Economics and Development Research
Volume 52, Issue 2
Spring 2021
Pages 309-326