تحلیل تاثیر روحیه کارآفرینی کشاورزان در ترویج کشاورزی تقاضا محور با استفاده از مدل معادلات ساختاری ( مطالعه موردی: کشاورزان استان اصفهان)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه بوعلی سینا همدان، همدان، ایران

2 دانشیار گروه ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه بوعلی سینا همدان، همدان، ایران

3 استاد گروه مدیریت و توسعه کشاورزی، دانشکده اقتصاد و توسعه کشاورزی، دانشگاه تهران، کرج، ایران

چکیده

هدف کلی این تحقیق، بررسی تأثیر روحیه کار آفرینی کشاورزان در ترویج کشاورزی تقاضا محور است. جامعه آماری این پژوهش 250 نفر از کشاورزانی بود که در طرح" سایت الگویی هدفمند " در استان اصفهان مشارکت داشته­اند که با استفاده از روش نمونه­گیری طبقه­ای تصادفی با انتساب متناسب و با استفاده از جدول کرجسی و مورگان، 148 نفر به عنوان نمونه تحقیق انتخاب شدند. ابزار جمع­آوری اطلاعات، پرسشنامه بود که روایی صوری آن با کسب نظرهای متخصصان و اساتید گروه ترویج و آموزش کشاورزی دانشگاه بوعلی سینا و دانشگاه تهران بررسی شد و اصلاحات لازم صورت گرفت. پایایی پرسشنامه نشان داد که بخش­های مختلف دارای آلفاکرونباخ 90/0 و بیشتر بودند که حاکی از پایایی بسیار مناسب بخش­های مختلف پرسشنامه است.­ داده­های گردآوری شده توسط نرم­افزارهای SPSS  و AMOS مورد تحلیل واقع شدند. ترویج کشاورزی تقاضا­محور به­عنوان متغیر وابسته تحقیق در دو بعد مخاطب محوری و بازار محوری مورد سنجش قرار گرفت. نتایج  تحقیق نشان می­دهد که روحیه کار آفرینی کشاورزان بر ترویج کشاورزی تقاضا محور تأثیر مثبت و معنی­داری می­گذارد.

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