University of Tehran Press Iranian Journal of Agricultural Economics and Development Research 2008-4838 54 1 2023 03 21 Defining the optimal strategy(s) to improve the position of traditional livestock keepers in the red meat supply chain (Case study: the southwestern skirt of Zagros) Defining the optimal strategy(s) to improve the position of traditional livestock keepers in the red meat supply chain (Case study: the southwestern skirt of Zagros) 221 239 85750 10.22059/ijaedr.2022.335979.669125 FA Mostafa Hashemnia Department of Agricultural Management and Development, Faculty of Agricultural Economics and Development, University of Tehran, Karaj, Iran 0009-0008-9741-5101 Khalil Kalantari Department of Agricultural Management and Development, Faculty of Agricultural Economics and Development, University of Tehran, Karaj, Iran Ali Asadi Department of Agricultural Management and Development, Faculty of Agricultural Economics and Development, University of Tehran, Karaj, Iran. Mehdi Ganjkhanlou Animal sciences Department. faculty of Agriculture. University of Tehran. Karaj. Iran Journal Article 2022 01 23 Red meat supply chains are of special importance because they are one of the most important consumable materials in the basket households. This chain can be examined from various aspects; one of the most important of which is the red meat production ring. The main purpose of this study was to analyze the position of traditional livestock keepers in the red meat supply chain (Case study: the southwestern skirt of Zagros). In order to achieve the overall goal of the study, a combination of quantitative and qualitative methods were used. In the quantitative phase of the research, using proportional sampling method (multi-stage classes), information was collected from traditional sheep and goat livestock keepers. In the quality phase, using Delphi and SWOT methods, deep and extensive quality information was extracted from red meat supply chain specialists (including livestock experts of Jihad Keshavarzi). The results of the study showed that traditional livestock keepers are in a very critical economic (27.8 out of 100) and social (35.5 out of 100) situation. Finally, among the strategies developed, the highest attractiveness was related to "knowledge-based development and injection of information and technology to increase the quality and productivity of red meat production through useing scientific and modern methods" and the lowest attractiveness was related to "reducing the risk of red meat production through expanding livestock keepers and livestock insurance with appropriate and reasonable support conditions." Red meat supply chains are of special importance because they are one of the most important consumable materials in the basket households. This chain can be examined from various aspects; one of the most important of which is the red meat production ring. The main purpose of this study was to analyze the position of traditional livestock keepers in the red meat supply chain (Case study: the southwestern skirt of Zagros). In order to achieve the overall goal of the study, a combination of quantitative and qualitative methods were used. In the quantitative phase of the research, using proportional sampling method (multi-stage classes), information was collected from traditional sheep and goat livestock keepers. In the quality phase, using Delphi and SWOT methods, deep and extensive quality information was extracted from red meat supply chain specialists (including livestock experts of Jihad Keshavarzi). The results of the study showed that traditional livestock keepers are in a very critical economic (27.8 out of 100) and social (35.5 out of 100) situation. Finally, among the strategies developed, the highest attractiveness was related to "knowledge-based development and injection of information and technology to increase the quality and productivity of red meat production through useing scientific and modern methods" and the lowest attractiveness was related to "reducing the risk of red meat production through expanding livestock keepers and livestock insurance with appropriate and reasonable support conditions." https://ijaedr.ut.ac.ir/article_85750_653c52822297b9b40fd20c775b3acba6.pdf