University of Tehran Iranian Journal of Agricultural Economics and Development Research 2008-4838 51 1 2020 03 20 Socio-Economic Factors Influencing the Adoption of Conservation Tillage Technology Socio-Economic Factors Influencing the Adoption of Conservation Tillage Technology 33 49 75327 10.22059/ijaedr.2019.281165.668752 FA Sodabeh Motalebani Master's degree, Department of Agricultural Economics, Faculty of Agriculture, University of Shiraz,, Shiraz, Iran Mansour Zibaei Professor Department of Agricultural Economics, Faculty of Agriculture, University of Shiraz, Shiraz, Iran Azar Sheikhzeinoddin Assistant Professor Department of Agricultural Economics, Faculty of Agriculture, University of Shiraz, Shiraz, Iran Journal Article 2019 06 01 In Iran, conventional tillage practice has resulted in soil erosion and loss of soil organic matter which has been further aggravated by the practice of crop residue removal and burning. Conservation Agriculture (CA) can be regarded as a means to enhancing productivity, reducing poverty, and mitigating the consequences of climate change in rural households. In this study, the theory of planned behavior (TPB) used to understand the factors affecting conservation agriculture acceptance, data collected through a questionnaire, consisting of 260 farmers from Zarghan area, in period 2014-2015. The results of TPB model showed that about 78% variation in farmers' intention is explained by attitude, subjective norms and perceived behavioral control, and farmers' attitude is found to be the stronger predictor of intention. Moreover, high education level and off- farm income had the most significant and positive effects on the farmers' attitude towards adopting the conservation agriculture methods. The findings of this study could help to improve the understanding of farmers' adoption dynamics related to CA, and of how farmers may approach this and other new technologies. In Iran, conventional tillage practice has resulted in soil erosion and loss of soil organic matter which has been further aggravated by the practice of crop residue removal and burning. Conservation Agriculture (CA) can be regarded as a means to enhancing productivity, reducing poverty, and mitigating the consequences of climate change in rural households. In this study, the theory of planned behavior (TPB) used to understand the factors affecting conservation agriculture acceptance, data collected through a questionnaire, consisting of 260 farmers from Zarghan area, in period 2014-2015. The results of TPB model showed that about 78% variation in farmers' intention is explained by attitude, subjective norms and perceived behavioral control, and farmers' attitude is found to be the stronger predictor of intention. Moreover, high education level and off- farm income had the most significant and positive effects on the farmers' attitude towards adopting the conservation agriculture methods. The findings of this study could help to improve the understanding of farmers' adoption dynamics related to CA, and of how farmers may approach this and other new technologies. https://ijaedr.ut.ac.ir/article_75327_d8624e030c7d3b6390fddbc0ab29dda1.pdf